Web Design — January, 2026
From dated pages to a quote machine
Novapine's site listed services but never asked for the sale. We restructured it around three offers, proof and a five-field quote form.
+187% quote requests 3.1x call-through 96 PageSpeed
What we did
- Offer-led sitemap and quote-first CTAs
- Before/after proof blocks on every page
- Speed, SEO and schema overhaul
- Quote form cut from 14 fields to 5
The outcome
Quote volume nearly tripled and sales now cherry-pick the best-fit leads from a weekly digest.
"We stopped chasing — the form does it." — Sam Whitaker, Director