Digital Marketing — April, 2026
Ads that filled an online course launch
A creator-led course had the curriculum but not the enrolments. We built the funnel: angles, creatives, landing pages and a waitlist that warmed itself.
4.8x ROAS 2,300 seats filled −41% cost per lead
What we did
- Five ad angles tested across Meta and TikTok
- Waitlist page with referral boost
- Six-email launch sequence and SMS nudges
- Daily budget shifts to winning creatives
The outcome
The launch sold out in nine days at full price, and the evergreen funnel still enrols students weekly.
"I just taught — they filled the room." — Lena Fischer, Lead