Why most redesigns fail — and how to rebuild for conversion

Your website is your hardest-working salesperson and your most underpaid one. Most redesigns fail because they start with aesthetics instead of evidence — heatmaps, session replays, and the five objections your sales team hears every week.

This piece lays out our conversion-first rebuild process: research before wireframes, one job per page, proof placed where doubt appears, and forms that ask for less and earn more. The result is typically a doubling of demo bookings without a cent more ad spend.

Pretty doesn't convert. Clear does.