The 5-point PPC audit we run before scaling any account

Most ad accounts fail for one boring reason: the offer and the landing page tell two different stories. Before you raise budgets, align the promise in the ad with the first thing a visitor reads above the fold.

In this guide we walk through the five-point audit we run on every new PPC account: search-term hygiene, match-type discipline, conversion tracking you can trust, landing-page speed, and a creative testing cadence that compounds. Accounts that pass all five typically cut cost per qualified lead by a third within sixty days.

The takeaway is simple — structure beats spend. A tidy account with a sharp offer will outperform a bloated budget every time.